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Business ROI Calculator: Find Out If Your Marketing is Paying Off

Every marketing dollar counts, especially when you’re growing a business. This Business ROI Calculator lets you quickly test different scenarios for your marketing budget, cost per lead, close rate, and efficiency. In just seconds, you’ll see if you’re underinvesting, overinvesting, or hitting the sweet spot for long-term ROI.

The best part? You don’t need exact lead values to get value from it. The calculator highlights whether your current numbers point toward loss, breakeven, or profitability and shows how small improvements in CPL or close rate can change your trajectory.

Run your numbers. Explore the scenarios. Then talk to us about making sure no lead slips through the cracks.

Lead Capture ROI Calculator — Common-Sense Edition

Lead Capture ROI Calculator

Every missed call, web chat, or email can cost you revenue. Adjust the numbers to see leads, profit, and ROI.
Heads up: This is an inbound ROI simulator (ads, SEO, referrals). Westpark doesn’t provide outbound lead gen.
Privacy: Runs in your browser — your numbers aren’t stored or sent.

Inputs

How much you plan to spend this month to get new leads.
On average, what do you pay to get one lead (call, form, or chat)?
Out of 10 leads, how many become paying customers?
Your costs (labor, tools, etc.) as a % of revenue.
What a typical new client pays you each month.

This adds the fee into your total spend for the selected months.

Retention Horizon (12 months)

How long a typical new client stays with you.
Tip: If most customers buy once (retail/home services), set to 1 month.

Results

Projected Leads
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Projected New Clients
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Payback (months)
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Revenue
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Net Revenue (after costs)
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Profit
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ROI
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Quick Scenarios

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Tip: Use this during discovery to align budget with realistic outcomes.
Disclaimer: This calculator is for informational purposes only and isn’t financial, legal, or business advice. Results are estimates based on your inputs and simple assumptions and may not reflect actual performance.

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📧 Send Feedback

If the button doesn’t work, just email us at marketing@westparkcom.net.

Missed calls, web chats, or emails can erase the ROI you’ve worked hard to earn. That’s why having reliable lead capture is key. See how your numbers stack up, and imagine the difference if every lead made it through to your sales team.

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