Mass tort campaigns can generate a flood of inbound leads almost overnight. Most firms turn to paralegals for intake, but when demand spikes, hiring isn’t always fast or feasible. That’s where outsourced intake comes in.
The Paralegal Bottleneck
Paralegals wear many hats: case preparation, research, and client support. Adding intake to their plate often leads to slow response times or missed calls. An outsourced intake team ensures that new leads are handled immediately, with no backlog.
24/7 Responsiveness
With intake services available around the clock, you capture every potential claimant, including those who reach out after business hours. This level of availability can dramatically increase conversion rates, especially when urgency or deadlines are involved.
Flexible and Scalable
You can scale your support team up or down based on campaign performance, without the complexity of hiring and training. Intake partners follow your process, using your scripts and criteria to pre-qualify claimants.
Consistency Across Channels
Many mass tort leads come through web forms, paid ads, or referrals, and not every contact reaches you during standard office hours. Intake partners help ensure every channel is monitored and responded to uniformly, no matter the time of day.
More Than Just a Call Center
The right intake partner acts as an extension of your brand. From tone to terminology, they reflect your firm’s professionalism while accelerating your ability to qualify and retain viable claimants.
Experience with Complex Case Types
Mass tort and class action campaigns are often time-sensitive, high-pressure initiatives. With Westpark’s experience handling pharmaceutical and product liability campaigns, law firms benefit from faster first-touch resolution and fewer follow-up gaps. Intake specialists are trained to triage emotional or sensitive cases professionally and clearly.
Integrated Reporting and Escalation
Just like a litigation dashboard, legal intake services can include real-time reporting that tracks call outcomes, lead sources, and claimant eligibility. Whether you’re running multiple simultaneous tort campaigns or one large national campaign, structured reporting helps align intake with your case development goals.
Outcome Focused
More leads captured, more claimants qualified, and more time for your in-house team to focus on casework. For a deeper look at optimizing law firm operations through intake strategy, explore insights from the ABA Journal’s guide to law practice management at abajournal.com/practice. The firms that win mass torts don’t just market well, but they respond faster.