Most people consider November the start of the holiday season, lasting until January. While it is a time to relax and reflect for some, it can be the busiest time of year for many businesses across multiple industries. From medical care providers struggling with an increase in winter-related sicknesses to the infamous Black Friday retail phenomenon, the holiday rush will bring more than just cheer.
To many, it brings consumer frustration with companies and delays at work due to a sudden increase in product demand, limited availability, holiday call-outs, and, consequently, phone calls. But, don’t let the impending wave of phone calls and holiday business scare you away! In this post, we’ll talk about why the holidays are the best time to fix your call handling.
Why You Should Fix Your Call Handling
If you’re a business owner and you feel your current call handling capabilities are enough, ask yourself this: How many calls do I miss in a day? A week? A month? If your answer is anything more than zero, then it’s time to fix your call handling. Every time your business misses a call, it’s a lost opportunity to grow your business and create a lasting, positive impact on a customer’s day. Even worse, it’s giving your competitors a chance to get ahead or putting you at risk of a negative review (which is known to spread faster than a positive review among customer social networks). As you can see, the financial damage that missing a singular call can cause grows exponentially, especially during the holiday season.
Flexible Support Keeps You Running Smoothly
Seasonal surges aren’t just for retailers and hospitals. Other service-based industries like legal, hospitality, travel, and property management can experience increased call activity from November to January. By partnering with a call center service provider that offers 24/7 coverage throughout the year, even on holidays, you can ensure you have the flexible support that you need. Westpark Communications offers services ranging from after-hours and holiday call answering, emergency triage, and scheduling services to overflow support that helps you stay scalable, all with pricing that meets your needs.
Protect Your Reputation During Peak Season
While holidays bring cheer, they can tend to wear customers’ patience thin. With the stress of traveling, hosting, gift-shopping, and more, there’s little time they have left for poor customer service. Allowing a customer to face a long hold time, a voicemail loop, or never get a call back, you open yourself to brand reputation damage during a peak season. This is especially true once your customers get to the dinner table with their families, where one bad experience could become the precedent for ten or more others’ perception of your company.
Set the Stage for a Strong New Year
Optimizing your call handling procedures before and during the holidays doesn’t just fix the immediate issue; it sets you up for a strong new year. Through accurate reporting and higher call volumes, you can get better customer insights, catch early trends, fix potential issues, and get a clear picture of what’s working. This allows you to improve your customer service experience, resulting in exponential growth throughout the new year.
Get ahead of the holiday rush with reliable, friendly, and professional call handling from Westpark Communications, and fix your call handling today!