Helping Veterans Access VA Aid & Attendance Benefits Through Smarter Lead Intake Services
Client Background
The VA’s complex benefits process often pushes veterans to seek legal help, especially when applying for Aid & Attendance, a lesser-known disability benefit. One legal services organization launched a marketing campaign to connect veterans with attorneys who could help, but their web forms attracted unqualified traffic and overwhelmed their intake team. That’s where Westpark came in.
Client Challenges
The client’s marketing team was receiving a high volume of web form submissions and inbound calls, but many weren’t relevant. Veterans were seeking support for general VA disability claims or healthcare benefits, not the specific Aid & Attendance program that the attorneys supported.
The intake process lacked:
- Filtering mechanisms to disqualify unrelated inquiries
- A structured process for routing only qualified leads
- Real-time feedback to improve marketing efforts
The VA’s process itself was another layer of complexity. Veterans attempting to apply independently were routinely denied without explanation. The client needed to connect qualified individuals with attorneys, but without wasting time and resources on unrelated cases.
Dynamic Intake & Adaptive Filtering
Westpark implemented a custom lead-handling system to support their campaign, including:
- Web form integration via webhook, routing leads to Westpark’s agents
- Live agents qualify each submission over the phone
- Proactive feedback loops to the client’s marketing team to adjust targeting and workflows
- Support in designing a dynamic, adaptive web form that helped users self-select into the appropriate path
- For example, if a user wasn’t seeking Aid & Attendance support, they were redirected to the VA or another resource
- For example, if a user wasn’t seeking Aid & Attendance support, they were redirected to the VA or another resource
- Ongoing refinement to reduce irrelevant leads and improve campaign ROI
While this engagement didn’t require complex tech or IVR trees, the intelligence applied to feedback and filtering made all the difference.
The Outcome: Smarter Campaigns, Better Results
The client dramatically improved their lead quality after implementing dynamic web filtering and more precise targeting based on Westpark’s feedback. They were able to:
- Reduce irrelevant form submissions and call volume
- Better connect qualified veterans with attorneys
- Improve the overall campaign ROI by focusing on only the most relevant inquiries
- Deliver more consistent, structured support to veterans navigating a difficult benefits process
Looking to Improve Legal Intake Campaigns for Niche VA Benefits?
Whether you’re supporting veterans, managing complex government-related claims, or simply need a more efficient way to qualify inbound leads, Westpark helps you turn noise into results.