Scaling Legal Intake for a Pharmaceutical Mass Tort Campaign
Client Background
When a national law firm launched a successful marketing campaign tied to a pharmaceutical mass tort claim, its internal legal intake team was quickly overwhelmed. Westpark Communications stepped in to support lead capture, follow-up attempts, and holiday coverage, ensuring every inquiry was handled professionally and promptly.
Client Challenges
The client, a large law firm with in-house resources, experienced a surge of inbound traffic tied to a pharmaceutical mass tort campaign. They initially assigned intake to their paralegals but were unable to scale quickly enough to meet demand.
Their first request was simple: handle after-hours web leads. But as call volume continued to grow, so did their need for full-day support, including:
- Business-hour inbound lead response
- First, second, and third follow-up attempts
- Holiday and weekend intake when internal teams were offline
Given the nature of mass tort claims, which are individual cases grouped together for trial efficiency, each missed call could result in a lost claimant with a potential payout between $50,000 and $150,000.
Scalable Legal Intake Support
Westpark provided a fast and flexible team to manage every incoming lead across all hours of the day. While no complex scripting or custom tech stack was required, our process was seamless:
- We received incoming leads via email or list uploads
- We made live calls on behalf of the firm immediately
- Our agents performed first contact, then second and third attempts as needed
- On holidays, we took over completely so the legal team could rest
Though not a replacement for legal professionals, our team acted as a scalable extension, ensuring no claimant slipped through the cracks during this high-impact campaign.
The Outcome: High-Volume Lead Capture, Fully Covered
The client successfully concluded the mass tort campaign with significant participation. While there was no global settlement, the expected payouts per claimant ranged from $50K to $150K, making every intake conversation critical.
Westpark’s speed and adaptability allowed the legal team to:
- Ramp up immediately without hiring additional paralegals
- Maintain consistent claimant outreach 24/7
- Protect potential revenue from slipping through missed calls
- Take true time off during national holidays without lead loss
Would They Use Us Again? Absolutely.
This campaign may be closed, but the legal client expressed clear intent to partner again for future mass tort efforts, especially when quick scale, consistent communication, and after-hours support are essential.
Need Support for Your Legal Intake Campaign?
Whether you’re running a nationwide mass tort campaign or managing complex inbound traffic for legal inquiries, Westpark helps you capture every lead, every time.