
Why Two Rings or Less Is Your Most Important Sales Metric
In the B2B world, intent has a very short shelf life. Research from Salesforce and the Harvard Business Review has long established a “Golden Window”

In the B2B world, intent has a very short shelf life. Research from Salesforce and the Harvard Business Review has long established a “Golden Window”

Many business owners calculate the cost of a receptionist or customer service representative as a simple hourly wage. In 2026, that math is dangerously incomplete.

The holiday rush brings a perfect storm of higher call volume, tighter schedules, and reduced staff availability. If your phones are not prepared, missed calls
December isn’t just busy, it’s unpredictable. By the second week of the month, most businesses begin feeling the strain of holiday schedules, increased customer needs,

Every unanswered ring in your business is not just an inconvenience; it’s a serious financial leak. The average cost of a lost call can range

Most people consider November the start of the holiday season, lasting until January. While it is a time to relax and reflect for some, it

If you spend thousands of dollars on advertising and your phones aren’t being answered, your marketing ROI is already slipping away. Every missed call from

Fall marks the start of flu season, and for many pediatric clinics, it’s the start of the busiest time of the year. Between worried parents,

Smarter Solutions, Bigger Possibilities At Westpark Communications, we continually seek ways to deliver more value to our clients. More solutions, more technology, and more support