Running a business is a formidable undertaking, and the ability to handle stress and navigate challenging situations can be the backbone of success. Ted Edwards, a seasoned business owner and the Chairman/CEO of Westpark Communications, shares his valuable insights on the crucial role stress plays in the life of a business owner.
Ted sees every interaction with a client or customer as an opportunity to make a lasting impression. In a recent interview, he emphasized the importance of viewing stressful situations as chances to be more helpful to clients. For him, a stressful call is not a burden but an opportunity to provide solutions and solidify client relationships.
“As a business owner, you make decisions every day by how you treat your clients and how you perform,” says Ted. “Someone has a problem. They’ve reached out to you for a solution.”
For small business owners like Ted, who often embody a Type A personality, the approach to handling stress becomes a defining characteristic of their integrity and style. He reflects on the responsibilities of a business owner, noting that different owners have different styles in building a culture, providing a great workplace, and motivating employees.
One of the most rewarding aspects of being a business owner, according to Ted, is witnessing the growth of individuals within his organization. Seeing employees succeed beyond their expectations brings him happiness and reinforces the importance of maintaining a positive and motivated workforce.
Transitioning to his experience with Westpark Communications, Ted notes the remarkable promotions within the organization for employees who show up in the office. He appreciates the significance of promotions and career growth, acknowledging that everyone has their own unique career journey.
Ted then shifts to discussing Westpark Communications’ distinctive approach compared to AI-driven call centers. He highlights the company’s ability to go beyond scripted interactions, offering more integration possibilities. According to Ted, Westpark stands out by seamlessly integrating with clients’ businesses, processing data, and providing solutions at a level beyond the traditional expectations of a call center.
In conclusion, Ted Edwards’ insights into the mindset of a successful business owner show how navigating stress, prioritizing client relationships, fostering employee growth, and embracing innovation are key elements that contribute to a business owner’s overall happiness and success. With its commitment to quality, Westpark Communications exemplifies these principles, setting itself apart in the competitive landscape of call centers.
